MMA Mobile Marketing Association France

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Publications

Etude MMA Global : The Buyers Lexicon for Mobile Video

20/02/2018

The Buyers Lexicon for Mobile Video is a comprehensive compilation constructed to make buying and selling mobile video placements simple and consistent across industry partners.

The document is meant to demystify mobile video formats and provide clarity of vocabulary to all, including advertisers, agencies, publishers, and industry vendors.

The lexicon not only defines the most pertinent mobile video placements, but also defines videos formats and features.

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